NTT DATA Recognized as a Leader in IDC MarketScape: Asia/Pacific SAP Implementation Services Vendor Assessment 2020


According to IDC’s analysis and buyer perception, NTT DATA is positioned as a leader in the IDC MarketScape Asia/Pacific SAP implementation services 2020 vendor assessment. NTT DATA is a global business and IT service provider with roots dating back to 1967 when it was established as the IT services arm of Nippon Telegraph and Telephone Japan. Over the years, NTT DATA has expanded its operations to over 50 countries providing business and IT services. To bolster its SAP capabilities outside of Japan, NTT DATA acquired itelligence, an end-to-end SAP service provider headquartered in Germany. This acquisition gave NTT DATA a strong foothold in the SAP services market in India, China, and Southeast Asia.

Asia/Pacific SAP Implementation Vendor Assessment 2020 NTT DATA

NTT DATA offers implementation, management, and support services across a spectrum of SAP’s LOB solutions and business technology platforms. NTT DATA’s GTM is hinged on leading with industry-led solutions underpinned by the strategic pillars of digital operations, cloud, and automation. NTT DATA’s ability to tailor engagement models for customers, especially based on the market unit it operates is a key value-add. NTT DATA also showcased a strong focus in creating SAP Model Company solutions to help customers accelerate their time to market from SAP investments.

NTT DATA has positioned S/4HANA-led transformations at the core of its industry solutions and follows a maturity-driven implementation approach depending on the transformation readiness of its customer. NTT DATA has most of its SAP resource strength in India and Japan followed by Southeast Asia and China. NTT DATA has limited SAP presence and projects in ANZ and South Korea. At the time of this study, the largest verticals in NTT DATA’s Asia/Pacific SAP implementation services business are automotive, pharma, and manufacturing. In 2019, NTT DATA acquired ISS Consulting, an SAP consulting service provider in Thailand with a key focus in the manufacturing (including automotive), retail, and food and beverage industries.

NTT DATA maintains a strong global and regional relationship with SAP, which has translated into several industries and packaged solutions around S/4HANA, C/4HANA, SuccessFactors, cloud, and analytics. Additionally, NTT DATA’s partner engagement extends to cloud hyperscalers, which has translated into offerings around road map assessment, migrations, and managed services.


Localized GTM Strategy

NTT DATA follows a highly localized strategy for each of the key regions in Asia/Pacific in which it operates. For example, NTT DATA prioritizes an industry-led approach to focus on client business outcomes for its customers in ANZ and Southeast Asia, where, as it prioritizes a managed SAP-as-a-service model coupled with migration accelerators and reusable assets for customers in India, it collaborates with other NTT Group companies in the European Union, United States, and Japan to build long-term engagements in China and follows an industry-focused, consulting-led engagement model in Japan. This approach has helped NTT DATA tailor its solutions and meet the expectations of regional customers at different technology maturities in Asia/Pacific.

Strong S/4HANA Transformation Capabilities

NTT DATA has a compelling track record in S/4HANA implementations in Asia/Pacific, backed by a strong set of well-defined consulting methodologies, IP, accelerators, and industrialized conversion factory models for seamless S/4HANA transformations. At the core of NTT DATA’s S/4HANA transformations is a “value realization approach,” which emphasizes identifying and delivering value early in the implementation cycle together with defining the future road map for the customer. Clients interviewed by IDC praised NTT DATA’s degree of agility, project management, and focus on driving down cost. In general, NTT DATA performed strongly in essential capabilities, geographical growth, and range of services.


According to IDC, NTT DATA should strengthen its talent development programs to increase SAP certifications in its large pool of S/4HANA resources. Additionally, NTT DATA needs to strengthen its presence in key markets, such as ANZ, to capture growing opportunities.

Consider NTT DATA When

NTT DATA, with its localized offerings, is a good fit for both medium-sized and large enterprises in Asia/Pacific evaluating the implementation of next-generation SAP solutions. Additionally, enterprises in industries such as automotive and manufacturing can leverage its proven model company solutions to enhance time to value from SAP investments.

Abyor International

As part of NTT DATA, Abyor International thrives to provide the best IT services in Indonesia, with more than 10 years of experience over 300 experienced consultants in various industries.

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